A heart of florida united way film

know your place

James Baldwin, Writer and Activist

Heart of Florida United Way presents its Telly Award-winning film “Know Your Place,” a deeply introspective work that illuminates realities in Central Florida’s not-so-distant past.

“Know Your Place” shares the personal stories of Central Floridians who have faced racism, segregation, and bias throughout their lives.

Created by Macbeth Studio, this documentary features prominent community voices like Orange County Mayor Jerry L. Demings, State Senator Geraldine Thompson, Former Ninth Circuit Chief Judge Belvin Perry, and more. In 2025, “Know Your Place” earned Silver Telly Awards for history and social impact, and a Bronze Telly Award for documentary. The film also received a Golden Brick Award from the Downtown Orlando Partnership.

A special thank-you goes to our sponsors, who are standing up alongside Heart of Florida United Way as we remember Central Florida’s history and write the next chapter for our community.

Thank you to Florida Blue, the Central Florida Foundation, the African American Chamber of Commerce, Ernst & Young, the Orlando Magic, and the Meris Law Firm.

The above video is the censored version of “Know Your Place.” If you would like to see the uncensored version, you may access it here.

Our film, “Know Your Place,” was created to serve as a catalyst for impactful conversations about our community and our role in creating a welcoming and safe community for everyone. To facilitate this conversation, we compiled a guide on how to encourage community conversations around the film. Please read our facilitator’s guide and continue the conversation.

YOU have the power to make a difference.

Whether you roll up your sleeves and volunteer with Heart of Florida United Way to build a more equitable community or join one of our Impact Groups — like Women United or Emerging Leaders — to raise your voice and help solve critical community issues, we need YOU to take a stand.

You can also help facilitate important community conversations by hosting a screening of “Know Your Place” at your home, in your community, or at your workplace. Please use the contact form on this page to reach out to us if you’re interested in bringing the film to your group or organization.

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Thank you to these sponsors for standing with us.

Copyright and Use Notice
“Know Your Place” is an original film produced and owned by Heart of Florida United Way, Inc. © 2024. All rights are reserved.

This film is made available for personal, educational, and non‑commercial viewing only. The film may not be downloaded, copied, modified, publicly exhibited, distributed, used to create derivative works, or used for any commercial purpose without the prior written consent of Heart of Florida United Way.

Organizations interested in hosting a screening or using the film for educational programming should contact Heart of Florida United Way for guidance or authorization.

Attribution
Any authorized use of this film must include the following credit: “Know Your Place provided by Heart of Florida United Way.”

Content Advisory
This film contains racial slurs and references to violence that may be offensive or distressing to some viewers. Viewer discretion is advised. Parents and guardians are encouraged to preview the content before allowing children or youth to view the film.

Purpose and Disclaimer
“Know Your Place” is intended to promote awareness, reflection, and community dialogue. The views and experiences shared in the film are those of the individuals featured and do not necessarily reflect the views of Heart of Florida United Way or its partners. This film is not intended to provide legal, historical, or professional advice.

Governing Law
This website and its content are governed by the laws of the State of Florida.