ALICE Recovery Fund for COVID-19


Heart of Florida United Way Establishes Fund
to Assist ALICE Workers Impacted by Economic Consequences
of COVID-19/Coronavirus

Heart of Florida United Way makes $100,000 initial investment;
encourages other businesses to do the same


ORLANDO, Fla. (March 17, 2020) – In response to the COVID-19/Coronavirus pandemic, Heart of Florida United Way has established a fund to support Central Florida residents whose financial stability is being impacted. Heart of Florida United Way has made an initial investment of $100,000 to seed the fund, but is seeking financial support to aid as many families as possible. The focus of the fund is to support the ALICE (Asset Limited, Income Constrained, Employed) population experiencing hardship due to decreased hours or unpaid leave. Nearly half of Central Floridians are ALICE, living paycheck to paycheck. 

“ALICE families are working hard to survive, but one financial emergency away from being sent into a financial tailspin. That emergency is here, and it’s COVID-19,” said Jeff Hayward, President and CEO of Heart of Florida United Way.


Specifically for residents of Orange, Seminole and Osceola counties, the ALICE Fund provides rent, mortgage and utility assistance to help prevent eviction and homelessness. Clients must demonstrate financial need by presenting documentation including but not limited to bank statements, pay stubs, rent agreements, utility bills, etc. For those seeking assistance, contact Heart of Florida United Way’s 211 Information and Referral Crisis Line by dialing 2-1-1, texting your zip code to 898211.


As is the case with many organizations across the state, Heart of Florida United Way’s office is closed, but 211 remains operational. Individuals seeking assistance should reach out to 211 to be screened and gather appropriate documentation. Clients will be fully processed once all documentation is received and Heart of Florida United Way offices re-open.


“It is very encouraging to see companies stepping up to support their ALICE workers by offering pay while operations are suspended,” continued Hayward. “Even with this, the financial stability of these families is incredibly fragile. Heart of Florida United Way and corporate partners who support our work are adding an extra safety net to help support families who are teetering on the edge through these uncertain times.”


To contribute to the ALICE Fund for COVID-19, you can learn more at

All financial support directed to this fund will be used to provide basic needs to ALICE families in Central Florida through Heart of Florida United Way programs or partner agencies.